
When I wrote Akresha I wasn’t really thinking about what I was doing and although I enjoyed the experience and the publishing (done by my good friends at Beaten Track Publishing) I don’t now feel that I took it seriously enough. Although I have admitted that I didn’t do it for the money, I now want to concentrate more on the commercial side, as an experiment.
I am sure that many of you will have seen the claims of million pound authors who have done it all through you tube or merchandising and I admit that I follow one myself. The publicity machine is slick to say the least and the product equally so. But this does lead me to the question I find myself asking. Are we buying into the merchandising or the book. After all, the book is the product… Isnt it?
Here’s mine. Its a book and I wrote it. I accept this as the product of my work and imagination, but it’s not the product. Looking at what I see around me, I doubt it ever was. I think the time has come for me to approach the issue in a different manner and the catalyst for this decision is a full time job. Yes! I have one. And one of the perks of having such a thing is the ability to buy websites and marketing. You may argue that if I were to publish through one of the big publishing houses, or at least pitch them, then this would be unnecessary and you would be wrong. I have it on good authority that the publishing houses check for social media presence and engagement as part of their decision making process. Social media pervades all, you can be assured of that.
So… I am doing things my way or more accurately, the only way that I can see with any type of future; by developing an ‘Author Platform’. Not even sure that I like the name of it, never mind the concept, but it’s the way forward and forward is better than backward.
Adieu



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